
The product quality is better than it's ever been. “Being able to work with the best developers and publishers globally has really reinvigorated the business.
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“We're incredibly excited about the path this business has been on for the last roughly five years since we made that pivot,” says Sean Shoptaw, senior vice president at Walt Disney Games. Such has been Disney’s growing presence in games that the firm even threw its first video games conference at its D23 event last month. And the entertainment giant has managed to convince the likes of EA, PlayStation, Bethesda, Ubisoft, Square Enix, Gameloft, Xbox and Take-Two to make them. Granted, not every game has had the success of Spider-Man or Disney Dreamlight Valley, but we’re seeing more major games based on Disney brands than ever before.

Best to go back to what it’s good at.īut we’d underestimated just how committed Disney was to that licensing plan. Like many of its TV and movie competitors, it had discovered that making video games was simply too risky, too complicated, and frankly not worth the effort. When Disney announced it would stop developing video games and return to its traditional licensing model, it felt like an admission of defeat.
